Tuesday, 23 October 2012

Contextual studies - Coca Cola Brand

As a follow up to the previous post i had made about the contextual studies, this post shall be about todays presentation which is about evaluating the success of the coke cola brand using critical thinking.
Obviously the history of the coca cola company is an expansive one so forgive me if i skim through it.

. Formulated at the Eagle drug and chemical company, Columbus, Georgia. The formula was a coca wine, containing trace amounts of cocaine
. The founder John Pembleton, Morphine addict due to the injury sustained in the civil war
. 1886 Atlanta brought in a prohibition, so John Pembleton changed the formula to a non alcoholic elixir and in that same year advertised the coca drink as medicinal drink in the Atlanta Journal.
. Advertisement was also placed specifically in national magazines and train stations in order to take the brand national
. Due to a lack of a pattern or trademark early in it's production, coca cola produced much legal disruption amongst supposed share holders
. 1891 - First officially bottled with the icon lady shaped bottle
. 1935 - Coca cola officially declared Kosher, this meant that the brand was open to a new audience, the Jewish race.
. 1939/1945 - World War 2 was a period of destitude time throughout Europe, however the coca cola thrived. The company followed the allied forces and bought factories in Europe and in Germany, Fanta was founded due to the inability to source the coca cola syrup from Atlanta, so they used the only thing available which was orange and it was a commercial hit within Nazi Germany.
. 1950's - Coke became synonymous with the American lifestyle as it's branding and logo had changed very little

From this presentation i have learnt that design and branding works hand in hand with culture and cultural events wether it shapes a culture or it is shaped by culture.

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

<< Home