Phonica Records- The brand

To follow up my earlier posts of packaging, since i had looked into different trends occurring within packaging i thought i'd look further into Phonica as a brand and it's characteristics. Phonica is a London based music store which specialises in Vinyl and on the website refers to the brand as "London's leading vinyl specialist", the shop format seems to be an old style crate digging style of shopping maybe i could play upon this with a crate illustration on the front of the packaging ? sort of like the images bellow but would that just be copying another companies concept

However, i do like the look of the minimal design and the vary little use of colour.