Packaging first task

For our first task we were given the task to find a brand in need of re-branding, so me and my friend Michael Elliot set about re-branding Durres Jam. As you can see bellow the packaging, the whole graphics on the label, from the colours to the type, it all looks a bit dated.

Before we began designing we researched into the brand and found it was one of the oldest jam preserves in Britain, upon finding this out we thought we would play upon the heritage concept. To follow the concept we used a selected old traditional decorative flourishes but we used modern san serif typefaces to give a sense of modernity. As to follow tradition we agreed on using a pattern based cloth around the jar with a swing tag with the logo upon it.

This was the final concept for the jar and packaging.