Phonica Records - Packaging

From the list of brands to produce packaging for, i chose to produce the shipping and packaging for Phonica records as it seemed more open and with Phonica being a music based company, i thought there could be many opportunities to reference musical lyrics etc.
However before delving into designing, i begun to research into what i could do to make my packaging more of a valuable asset rather than just a container, my tutor suggested that i look into QR codes. Quick response codes or QR codes, are matrix barcodes (two dimensional barcodes) are read quicker and can store more info. than regular UPC barcodes. One good example of the use of QR codes to sell a brand is the "Sneaker Angel" guerrilla branding (as seen bellow).

Maybe as an idea i could use the QR code as a link to a sample of a bands latest song or a link to the bands poster art/ tour dates.