D&J Chippy

 Just a few days ago, my mam told me that my Auntie's brother had opened a chippy, but he had no advertisement or logo, he did however have a name for his his company called D&J chippy so here are a few of my ideas, i used the orange and blue too represent the batter and fish.
However for the poster i had no knowledge of his menu so i just created a light circle he could hand write within

Newcastle Medical Photography

 We were presented with a brief within class from a woman name Tracy Guy from the R.V.I looking for the rebranding of her medical photography company, so i came up with a few ideas (left) the main idea was based around trying too capture a likeness of the camera lens but at the same time a likeness of a cell with its porous membrane which i thought the second and third logo's on the top row did well so i continued too develop those two.


I continued the broken stroke circles with rounded ends to create a smooth and caring look however i did try the stroke with squared edges which didn't look as good.
Although one problem i found was that the colors looked like a pregnancy clinic in m y opinion (light pink and blue). However i did find figure out which way i liked the text to be formed and aligned (aligned to the left with the image to the right hand side as a separate image).





As well as layout i figured out i wanted the photography too be the main focus of the logo so i used a bolder font, however i didn't want it too take away from the Newcastle medical so i used a thinner type face but a darker shade too even the focus. I used a combination of regular and bold font within the Helvetica typeface.

So once i had decided on a final look i  thought that a logo needed to work well in black and white as well so i  tested my logo in grayscale, which looked pretty good. 

 

So after creating the stationary equipment i decided i need to move away from the lens idea which appeared to be everybody else's focus, then i remembered messing around with the Macro option on my old camera, so i thought i would experiment with Macro symbol. The problem i had with this was the weighting of the image too the typography so eventually i thought that the type should be the main focus and scaled the plant/ flower down, as for the color i used a dark green instead of the light blue, maybe   to represent the flower, but looking back it does look like the hospital cafeteria colors or logos. However i used the logo in a stationary set then sent it too them, I'm waiting now too see which logo out of the class they use.

Typographic circle X Pentagram - Angus Hyland

Again continuing that whole idea of patterns incorporating the artist's initials, so with Angus Hyland i sat with a print out of his initial in front of me and i started tracing outlines of the characters, i tried too create something harsher on the eye like an illusion, however it looked more like woodgrain so ran with that idea throughout the whole supplement.

Another idea i had was, in previous supplements i had used an orange info. box and quotes. This time i thought i would use Cyan too mimic water which worked well once the quotes interacted with the images, for example the second last spread, the quotation reminds me of water flooding down a water flume ride for some reason.

But the hardest thing i found about this particular spread was finding the right color for the actual article type, i'm still not particularly sure about the brown i used, i personally think it kind of just blends into the background due too the large images.

This supplement in my opinion looks a little bland just because of how much white space is left, which is made too look worse by the spaces between the brown lines. However, overall im happy with the way this and the other two supplements came out, although again that could be personal bias.

Typographic circle X Pentagram - Rian Hughes

Well since i had created a pattern as the main focus of my images i thought i would do the same with this, as seen on my previous post, however i had made the pattern specific too Rian Hughes initials, i also added more spreads too the supplement, if you hadn't read my previous post, the idea behind the pattern was too create a yawn ball pattern, although i can't remember how the ration behind it came about. However i do think it worked out well, as this is my personal favorite compared to the other two supplements, i think its due too the fact the text and image just interact well and the orange quotations stand out well and are obvious separate pieces of information. On top of that i think i made good use of white space as well, making the page look cleanly which is in stark contrast with the messy image, creating a balance.
Only thing i would change if i were too go back, would be the front cover as it doesn't have that same effect as the spreads and the front cover wouldn't draw that much attention, i probably got caught up in personal bias with cover.

Typographic circle X Pentagram - Morag Myerscough

The brief which i chose to do for my editorial unit was downloaded from the D&AD website, in short the brief basically wanted designers to create a supplement for members of the typographic circle which was based around artists who have already gave a speech for the typo.circle . However the style in which the supplement was produced shouldn't mimic that of the chosen artists.

 So before i began too start drawing up ideas i chose to do a bit of research in order to get an idea of their style and hopefully to inspire me a little.

So when i looked at Morag's work, i noticed she does a lot of multimedia/ platform work, which at the same time has either a funny or synical outlook.
However i thought she had an awesome thought process which then lead me too think what if i inserted type into a brain type of pattern/ style.
It took a while too find the right colours but i think the images work well, especially the image too the left, however the difficult part was laying out the text.

With the layout i didn't know if i wanted the image and the text to interact with one another or too isolate the images because they were quite strong colors, however, when i did isolate the images i thought that they distracted from the type, which is the main focus of the article obviously.

With the spread above i thought i would have it look like the article was encapsulated/ restricted by the brain- like image, however if i were too change the design i would make the quote a little thinner as it is quite distracting.
Overall i think the layout and images worked well , however admittedly i did use placeholder text too fill the text boxes although i don't claim to be a writer.