Heather Smith - Final Products

Here is the final products for Heather, sorry for the lack of production and posts, i've been rather busy. As you can see i tried to apply the logo to different platforms and touch points, so that when it comes to Heather's final show, she will look like a professional and like a strong + well thought out designer.

Walbottle Wizards

This brief came in through my brother who is a basketball coach at Walbottle High school, he wanted me to do the branding for his team.
He specified that :
. He wanted the logo to look professional
. He wanted it to be simple so it wouldn't need to be updated as quickly
. The branding needed to attract more kids to participate

I went on too think about how the branding could be applied :
. Posters
. Training tops
. Beanie hat
. Drill booklet

I went on to research into current logo's that are in use.

This was my response to the brief.

My Branding / C.V./ Business cards

Although this will continuously change throughout my career, the concept was too try and replicate who I am in my work as corny as it sounds. The idea within my work as you can see below (Since i'm from Newcastle and I have a rather thick accent ) I applied a bit of Geordie slang "Alreet" in there too remove the formality, as i wouldn't want to work in that way with my clients and again to emphasise being from Newcastle I had to implement a black and white pattern.

I was quite happy with the way the designs came out in print and how the information is simple, especially in the cv, it isn't too long and boring but does get across the important information.

Mr.Hydroponic - Final looks

This is the final look of the leaflets, business cards and letter head. As you can see I used they opted for the flower indent based logo and I also produced a map on the back of the leaflet which was a personal first. Although it may not be the most creative looking, the client was satisfied and I got paid.

Typographic Circle - Re do

As a follow up to my "inspiration" post i thought i would re-do my typographic circle/pentagram brief, mainly because i looked back at the deliverables and i wasn't pleased with the out-come however, this time i had more knowledge of theory (editorial).

The concept was too use arrows to control pace and direct attention.

Mr.Hydroponic - Logo designs

Since I was trying to produce a clean and clinical logo (too remove the stigmata mentioned last post), here are three logo's I put forward to Anthony Lake

As you can see I was very keen on the idea of producing an ident which could be used and replicated across many touch points at later dates also I want more siding with the use of bold sans serifed writing as it adds a sense of simplicity and doesn't imply any conceptions.

Heather Smith

Mr.Hydroponics

I was approached by my step dad and asked if i could produce some branding for his friend who had just recently started up his own gardening supplies company by the name of Mr. Hydroponics, I then went up to the warehouse based in Westerhope Small Business Park to gain some 1st hand research of what the owner Anthony Lake wanted from the deliverables.
Anthony Lake said he wanted the logo and branding to portray the company as a professional which removes itself from the stigmata of supplying hardware for marijuana growth.

Deliverables;
. Logo
. Business cards
. Leaflets

Additional Info. ;
.Unit 19

 Westerhope Small Business Park

 Redburn Road

 Westerhope

 Ne15 1nf

.01914476435

 07840567 615

.Mon - 9.30am -5.30pm

 Tues- 9.30am - 5.30pm

 Wednesday- 9.30am - 5.30pm

 Thursday - 11.00am - 7.00pm

 Friday - 9.00am - 5.30pm

 Saturday - 9.00am - 1.00pm

 Sunday - 9.00am - 1.00pm