It'sNiceThat - Final pieces

As you can see I tried to replicate the work of Saul Bass through the use of colour (the use of "off" primary colours), type layout (like that of Westside story) and I even re-made the logo using a typeface which was in the style of Saul's titles and I even crudely painted the logo like some of illustrations found in his work.

Inspiration

I was looking through a design blog recommended by my tutor (http://www.burningsettlerscabin.com/?p=8983). This post reminded me of the Typographic circle brief of last year and i looked back over that particular work and thought i could redo it and improve upon it since my graphic skills and knowledge had improved, i also had the idea of using, as is in the article, arrows to direct attention.

It'sNiceThat - Saul Bass inspiration/ ideas

Since the brief was open and the deliverables were open, I thought I would research into the student market to see if I could angle my work to the target audience. I found that 92% of all students visit the cinema at least one a month. So I began thinking about the graphic design work within movies and the obvious came too mind, the work of Saul Bass especially since his work is well renowned within the creative community, which is exactly the audience I am looking to target.

It'sNiceThat - Brief

Brief

Promote It’s Nice That to students.

Creative challenge

It’s Nice That’s audience has developed dramatically over the past few years – reaching everyone from freshers to creative directors. However, students have always been an integral part of the organisation’s DNA, and It’s Nice That now want new and exciting ways to stay engaged with their original audience.

It could be a poster campaign, a publication, an event, an app, or something so brilliant that no one has thought of it yet. How can they spread their commitment to showcasing great work in an information overloaded university world?

Additional prize

Selected winning work will be showcased on itsnicethat.com